SAN FRANCISCO, June 26, 2000 -- e-Commerce Logistics (ecL), Asia Pacific's leading edge e-fulfillment solutions company, is accelerating efforts to keep e-merchants moving forward in the midst of a race for survival of the fittest. To showcase its full services portfolio for the rapidly growing Asia Pacific market, ecL will provide demos at Booth #833 during the Direct Marketer Association's 17th Annual Catalog Conference & Exhibition, June 26-28 at the Moscone Center in San Francisco.

While it's evident that many e-businesses took financial hits with the recent Nasdaq tumble, research indicates that multi-channel retailers will be in a better position to survive and grow given their brand recognition, established set-up and fulfillment expertise, especially in an international capacity. Research by the International Data Corporation (IDC) also revealed that, with half of the e-market outside of the US, e-merchants must expand globally in order to stay in the race. Recognizing the challenges for e-merchants channeling through this international transaction maze, ecL launched its Hong Kong-based operation earlier this year to provide the missing link: a turn-key transaction management infrastructure.

"Our focus is to provide e-merchants with the leading edge and a first mover advantage in the ever expanding Asia Pacific market," said Simon Hsu, ecL founder and CEO. "ecL has invested in state-of-the-art IT integration which provides comprehensive back-end services to ensure reliable end-to-end fulfillment solutions in a cost-effective and real-time basis. We are in the business of connecting shoppers in Asia Pacific and e-merchants anywhere in the world by offering customized e-fulfillment solutions that completes the life-cycle of each transaction."

ecL provides essential end-to-end fulfillment and logistical support to e-merchants and direct marketers through its dedicated state-of-the-art warehouse management system, synchronized order fulfillment and distribution to key markets in Asia Pacific. ecL's warehousing/fulfillment facility offers over 1.2 million cu.ft. of storage space and is equipped with a highly secure 24-hour computerized management system for synchronized transactions. IT support through a sophisticated Information Management System handles real-time data interfaces, data exchange services, data mining and shipment tracking. ecL also provides personalized pre- and post-sale customer care in multiple languages, integrating voice and data communications, through its customer care center operation. Through creative utilization of resources, ecL also supports product promotions for customers through cooperative advertising and hotlinks to relevant promotional sites and partnership marketing opportunities.

As Asia Pacific's solutions-based connection for international e-merchants, ecL is the next generation provider of comprehensive integrated solutions -- a virtual extension for e-merchants looking to compete in the race for online e-tail orders from Asia Pacific consumers.

For more information, please visit ecL's website at www.eclasia.com.