SAN DIEGO, CA, September 24, 2000 - E-Commerce Logistics (ecL), Asia Pacific's leading edge e-fulfillment solutions company today announced the launch of the ecL Online Shopping Guide. This unique catalog, which targets affluent shoppers in Greater China, will focus on promoting major U.S. e-retailers during the new millennium's premiere holiday shopping season.

Online and multi-channel retailers will have an opportunity to promote their web site and qualify for a free page in this special catalog by visiting the ecL booth (#109-111) at NFR.com 2000, San Diego Convention Center, September 24-26, 2000.

"With ecL's state-of-the-art warehouse and fulfillment infrastructure, we can ensure that e-retailers capture new business opportunities around Greater China in a cost-efficient and timely manner," said Simon Hsu, ecL founder and chief executive officer. "Proximity to the customers and expertise in end-to-end fulfillment and logistics management enables ecL to offer this program as a value-added bonus to U.S. e-retailers looking to expand their product offerings to Asia Pacific."

As demands for innovative U.S. merchandise in the Greater China region grow, this catalog will serve two key purposes. First to introduce the hottest U.S. retail sites on the Internet and second, to capture and retain customers in a region known for its high consumer spending. The Millennium Edition of the ecL Online Shopping Guide will be a 3-month, multi-holiday promotional campaign covering Christmas, Chinese New Year and St. Valentine's Day 2001. Over 100,000 copies of the 80-page full-color catalog will be distributed by direct mail in Hong Kong, Taiwan and Shanghai to a list of targeted consumers in the above-average income category.

Since the company launched in Q1 2000, ecL has provided essential end-to-end fulfillment and logistical support to e-merchants and direct marketers through its dedicated state-of-the-art warehouse management system, synchronized order fulfillment and distribution to key markets in Asia Pacific.

ecL's warehousing/fulfillment facility in Hong Kong offers over 1.2 million cu.ft. of storage space and is equipped with a highly secure 24-hour computerized management system for synchronized transactions. IT support at ecL is handled through a sophisticated Information Management System with real-time data interfaces, data exchange services, data mining and shipment tracking. Pre- and post-sale customer care is provided in multiple languages at ecL's customer care center operation, along with integrated voice and data communications. Through creative utilization of resources, ecL also supports product promotions for customers through cooperative advertising, hotlinks to relevant promotional sites and partnership marketing programs.

As Asia Pacific's solutions-based connection for international e-merchants, ecL is the next generation provider of comprehensive integrated solutions -- a virtual extension for e-merchants looking to compete in the race for online e-tail orders from Asia Pacific consumers.

For more information, please visit ecL's website at www.eclasia.com.